CAMPAIGN GOALS
The Bucket Boss brand is a national soft-sided tool storage brand that needed me to develop, direct, and execute a campaign that could help increase their Instagram engagement and website traffic while communicating new ideas about their brand to their customers.
Specifically, a brand that had frequently marketed to the DIY building and construction space wanted to show that it has what it takes to service high-end industry professionals as well.
I identified that Bucket Boss was in a unique position in the tool storage market, because it had a surprisingly vast and versatile catalog of tool bags equipped with special features designed for particular environments and circumstances.
I wanted to harness the brand's official slogan, "Goes Where You Go" to show customers that Bucket Boss has the "Right Bag for Every Occasion".
To execute this idea, I identified each of their unique bag types, and features and boiled their versatility down to simple binary examples showing that Bucket Boss is the right bag for "this" but also for "that" implying that the bags would be great for everything.
I was given a budget of under $100 and 2 weeks to complete this project, so I utilized our in-studio green screen, original product images/video footage, and stock environments to complete this campaign. I produced still images for Instagram static posts, looping reels, and website slider images to give customers an interactive tool to play with our products.
METRICS
As a result of this campaign, Bucket Boss's average views per reel increased by over 330%.
Engagements on posts increased from below 1% of our followership on average to over 12% per post.
The brand's website traffic increased by over 150%.
A brand that had only 5,280 followers gained over a thousand followers during the duration of this campaign.
WEBSITE INTEGRATION
INSTAGRAM REELS
Behind the Scenes Images
