I provided high-quality photography as well as Creative Direction for the Dead On Tools 2023 Catalog.
I conceived, captured, and retouched every single image within the catalog to create a cohesive brand feel. I worked in tandem with our layout designer to develop the sizing and aspect ratios for each image. I also led design-team meetings to make artistic decisions, from the hard angular shapes to the metallic textures and even the hexagon bullet points found throughout.
