I guided the design and produced all of the assets for the re-brand of the Dead On Tools website.
Over 6 months I captured and professionally retouched a minimum of 12 high-quality e-commerce images for each of Dead On's 200+ items. Over 2 years, I captured a wide array of lifestyle images that tell the story of the hard-hitting, tough brand of Dead On Tools. I also captured live race action at Dead On Tools NASCAR races and shot and edited a 30-second commercial spot within a 3-day turnaround to air at a NASCAR race in front of 50,000 fans. All of these elements combined to create a responsive and bold website featuring animated .gif headers, embedded videos, and sharp imagery.
