Bucket Boss is a national tool storage brand that strives for high-quality, durable materials and an impressive catalog of products with unique features. Over the past 2 years, I have worked with Bucket Boss to develop its brand image and bring the brand into the digital era. During that time, I cultivated brand assets, captured new images, implemented new asset management and image editing structures, and designed aesthetics to service the brand in the digital marketplace.
IMAGING
I designed, produced, and captured hundreds of original bespoke lifestyle photography images, and I captured image carousels for Bucket Boss' 142 products. I developed lighting looks, color range standards, and an original image retouching process that was trained and implemented throughout the Bucket Boss Marketing team.
WEBSITE
I lead the design of an in-line content template to provide more detailed product information on our brand store pages on Amazon and Home Depot.com and produced content for each item in Bucket Boss' collection. The Bucket Boss Red, combined with a cream color helped to create a more classic feel, while the rugged texture keeps a modern and tough feel.
SOCIAL MEDIA​​​​​​​

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